Online Reputation Management
Online Reputation Management (ORM) is a process of monitoring, tracking, and managing the online reputation of a business, brand, or individual. It involves analyzing and influencing the online perception of a brand or entity by addressing and mitigating negative feedback, reviews, or comments. ORM helps businesses to maintain a positive image online, build trust with their audience, and mitigate any potential damage to their reputation. The process involves various strategies, including content creation, social media management, review management, and search engine optimization (SEO). ORM is essential in today's digital age where people rely heavily on online reviews and feedback when making purchasing decisions.